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Open 24/7 · Strength · Conditioning

Prime Fitness barbell logo

Train
with intent.

The right equipment. The right people. A place that makes your next session easier to start.

Athlete deadlifting in a focused industrial gym
The floor is yours
Built for showing up01 / 04
Open
all day

Your strongest self starts here.

Open 24/7. Build strength, find your rhythm, and leave a little better than you came in.

Why Prime

Make
it count.

No performance theatre. Just useful tools, good energy, and support that meets you where you are.

01

Serious equipment

Everything you need to build strength and move well, without waiting around for the tools.

02

Fuel & recovery

A smoothie bar and tanning on site help you make more of the time you already set aside for yourself.

Post-workout / on-site

Fuel
up.

Keep your momentum going at the Smoothie Bar. Grab something cold, bright, and built for the way you train.

Good
energy
Smoothie Bar / keep moving

01

Protein shakes

A smooth, satisfying boost to help you recover strong and keep your next session in sight.

02

Loaded teas

Bright flavor and easy energy when you want a refreshing lift before or after you put in the work.

03

Dirty Alani’s

A fun coffee-meets-energy pick for the days you need a little extra get-up-and-go.

Gym members finishing a group training session together
No limits, only possibilities

The Prime standard

The only bad workout is the one that doesn’t happen.

We’re here for the first session, the comeback, and the days you’re already in a groove. Prime is a community-minded gym built around consistent effort—not perfection.

Meet Prime Fitness

Sweat & Smiles / from the archive

See the
room.

Real equipment. Real room to move. A few frames from the original Humboldt 24-Hr Fitness gallery, brought forward for the next chapter.

A wide view of the gym floor filled with strength and resistance machines
The floor01 / 03
Cardio machines lined up across the gym floor
Cardio lane02 / 03
A rack of dumbbells reflected in the gym mirror
Free weights03 / 03
PlayVideo / 00:00

Video slot

Your next session belongs here.

No playable video was published on the archived source page. Add a training clip here when one is ready.

Ready when you are · Open 24/7

Turn “someday” into a session.

Let’s talk